Tribes India launches new outlet in Jabalpur

By

Maverick Martins

Published
Apr 1, 2021

The Tribal Cooperative Marketing Development Federation of India (TRIFED) has expanded the retail presence of its brand ‘Tribes’ by opening a new showroom in the state of Madhya Pradesh.
 

The store is in the city of Jabalpur, making it the third outlet in the state of Madhya Pradesh. The showroom will house authentic tribal handicrafts and handlooms from traditions such as Maheshwari, Pochampally, Chanderi, Bagh from across all the states of India with segments like apparel, jewellery, and footwear.
 
“The empowerment of the tribal people is the main objective of TRIFED. All our efforts, be it in getting better prices for their produce, helping them add value to the basic produce, or enable them to get access to larger markets, are targeted at achieving this. We are continuously working to expand our retail operations”, Pravir Krishna managing director at TRIFED said in a statement.

Launched in New Delhi in 1999, the brand currently has 131 retail outlets across India. Tribes India has also partnered with leading e-commerce firms like Snapdeal, Amazon, Paytm, and GeM to market and promote tribal products through portals.