Tribes India goes digital, eyes Rs 100 crore revenue in 2018-19
The Indian ministry of tribal affairs has embarked on a digital journey with the launch of e-Tribes India initiative aimed to give a fillip to products made by tribal artisans.
After partnering with various retail organisations to sell its 'Tribes India' brand products the Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) has now gone online to cater to a wider customer base across the country.
With the help of e-commerce, the organisation is hoping to generate sales revenue of Rs 100 crore (approx $15.4 million) for the financial year 2018-18.
The digital commerce initiative was launched at Tribes India outlet at Mahadev Road by Tribal Affairs Minister Jual Oram. The e-commerce portal of TRIFED, www.tribesindia.com and M-commerce, android app 'Tribes India' were launched on the occasion.
Tribes India has also partnered with leading e-commerce firms like Snapdeal, Amazon, Paytm and GeM to market and promote tribal products through portals.
"Tribes India has now started marketing tribal handicrafts on e-commerce portals namely, Amazon, Flipkart, Snapdeal and GeM and will prove to be a game changer for tribal artisans.
With this, more than 55,000 tribal artisans connected to TRIFED will get access to local as well as international markets," Oram was quoted as saying by news agency PTI.
"No stone should be left unturned for the empowerment of tribals through trade and all steps be taken to ensure that they get full and timely payments,” Oram added.
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