Tribes India signs boxer Mary Kom as brand ambassador

By

Maverick Martins

Published
Sep 28, 2018

Tribes India has brought Indian boxing great Mary Kom on board as its brand ambassador with the launch of an exclusive new Punch Tantra collection.
 

The Punch Tantra collection is inspired by the former world boxing champion Mary Kom. It comprises of a range of ethnic handloom products like sarees, stoles, dupattas, shawls, kurtas/kurtis and more launched specially for the upcoming festive season.
 
Commenting on the association, Minister of Tribal Affair, Jual Oram said, “We are highly obliged to Mary Com for her support to the tribal products. We hope the sale of Tribes India products will gain new heights after this association.

Mary Kom, added, “I feel very happy to be associated with Tribes India as I belong to the tribal community. I hope such initiatives will bring a great change in the lives of tribal people, socially and economically.”
 
'Tribes India' is a brand under the Tribal Cooperative Marketing Development Federation of India Limited (TRIFED). It has over 100 retail outlets across the country.
 
Earlier this year, TRIFED had gone online with its exclusive e-commerce portal to cater to a wider customer base across the country.
 
With the help of e-commerce coupled with sales at retail points, the organisation is hoping to generate sales revenue of Rs 100 crore ($15.4 million) for the financial year 2018-19.