Tribe Amrapali steps into home decor with 'Tribe Home' collection
Sep 10, 2020
Jewellery brand Tribe Amrapali has stepped into homewares and launched ‘Tribe Home’ on September 9. The new product line features a range of paintings and art objects.
Tribe Home launched on Tribe Amrapali’s dedicated e-commerce store on Wednesday and has three product sections: ‘Home Décor’, ‘Art Objects’, and ‘Paintings’.
The collection is designed to, “enhance the beauty of your sanctuary and create a safe haven,” the brand announced on its Facebook page.
Tribe Amrapali’s home décor and art objects use many of the same techniques found in its jewellery collections including oxidised silver and filigree and use materials including silver and gold as well as onyx, agate, lapis lazuli, tigereye, and rose quartz, among other crystals.
Objects in the new line include devotional statues, candle and incense holders, ornate boxes, bells, and paintings and prices range from Rs 2,850 ($38.83) to Rs 76,950.
As shoppers continue to stay at home and have less events to attend, which would require special jewellery, Tribe Amrapali has shifted its focus to the home to continue to capture consumer demand. The brand is also continuing to launch jewellery collections, its most recent ones being a lapis lazuli and silver line ‘Nilaya’ and a collection curated for the festival of Onam.
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