Tribe Amrapali launches accessories line
Jewellery brand Tribe Amrapali has expanded its product selection and launched a new line of clutch bags named ‘Tribe Accessories’.
Tribe Amrapali’s new accessories line features two evening bag designs, which come in a selection of five different textiles. The textiles used in the collection range from bright embroidery to monochrome graphic prints to subtle, traditional-inspired patterns.
As part of the brand’s increasing focus on sustainability, one of the models is made from vintage fabric. Prices range from $50 (Rs 3,672.95) to $85 and the collection is available on the brand’s dedicated e-commerce store.
The brand also recently released its latest jewellery collection named ‘Stardust’. The line of stone-studded silver jewellery launched on December 15 on Tribe Amrapali’s dedicated e-commerce store.
Tribe Amrapali has responded to changing consumer tastes this year by diversifying its product selection. Where previously the brand focused on jewellery, it launched a homeware collection in September as people had fewer occasions to attend and, therefore, have become more interested in decorating their homes.
As well as its e-commerce store, Tribe Amrapali retails from its network of stores across India. The brand plans to expand overseas and announced on Facebook last month that it plans to begin to open stores in Dubai through a franchise model to cater to the large South Asian expat community there.
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