Tribe Amrapali looks to enter Dubai with franchise business

By

Isabelle Crossley

Published
Nov 3, 2020

Amrapali’s ethnic jewellery brand Tribe Amrapali plans on opening stores in Dubai, through a franchise model, and is currently looking for collaborators.

"Bring a taste of Indian tribal culture and heritage to Dubai with Tribe Amrapali franchise,” the brand announced on its Facebook page, inviting interest.

“A global brand with international appeal, this is a great opportunity for those looking to do something extraordinary.”

Dubai is a popular market for Indian brands, due to its sizeable South Asian expat community. Amrapali Jaipur, Tribe Amrapali’s parent company, currently has international stores in the UK, the U.S., Sri Lanka, Nepal, China, and Nigeria and entering Dubai would give Tribe Amrapali a base in the Middle East.
 
Tribe Amrapali recently launched its festive collection and 'Navratri Special Collection' in-store and online. The opulent collection features statement gold jewellery designed for intimate, yet lavish at-home celebrations.

Tribe Amrapali’s new Ghungroo collection also launched recently and the brand was enlisted by luxury handloom brand Ekaya to accessorise its new campaign for traditional wear collection ‘Gul’.