Trends Footwear names Kiara Advani, Sidharth Malhotra as brand ambassadors

By

Maverick Martins

Published
Feb 10, 2023

Reliance Retail-owned footwear retail chain, Trends Footwear has signed Bollywood actors Kiara Advani and Sidharth Malhotra as brand ambassadors.

With this association, Trends Footwear aims to make deeper inroads in the fashion footwear industry and expects the popularity of the actors to strengthen its presence across the country.

Commenting on the association, Akhilesh Prasad, president CEO of fashion lifestyle division at Reliance Retail Limited in a statement said, “Being one of the fastest growing retail footwear brands in India, our key brand objective was to establish a strong connection with the youth across the country. In Kiara Advani and Sidharth Malhotra, we have two popular talented Bollywood youth icons, who have an extensive following among millennials and the youth of India and Trends Footwear is happy to be associated with them.”

Talking about his association with the brand, Sidharth Malhotra said, “I am very excited and happy to be associated with India’s favourite footwear destination, Trends Footwear as the face of the brand across India.”

Kiara Advani added, “Fashion and trends go hand in hand and Trends Footwear is a brand which is widely accepted, visible and loved by consumers across India.”

Trends Footwear houses domestic brands, international brands, and a host of Reliance Retail-owned private labels for women, men, and children. Currently, it operates across 700 plus point of sale in 355 cities across the country.