Trell expands ethnic wear portfolio with W, Aurelia, Wishful

By

Maverick Martins

Published
Mar 3, 2022

India’s largest influencer-led social commerce platform Trell has strengthened its ethnic wear brand portfolio with the launch of women’s wear brands W, Aurelia and Wishful on its marketplace.

The addition of these brands to its portfolio will see Trell offer users a diverse assortment of salwar suits, sarees, kurtas, lehenga sets and palazzos, among other products in the ethnic wear category.

Trell has witnessed an increase in demand for ethnic wear products over the last few months and expects the expansion of its portfolio to further boost sales.

“Being a go-to destination for latest lifestyle trends, the move to launch preferred and popular ethnic wear brands, W, Aurelia and Wishful comes in line with the company’s goal to build a robust fashion portfolio which caters to the needs of every shopper on the platform,” Trell said in a statement.

“Furthermore, the launch of these brands also comes in line with the growing demand for the category on the platform. With offices reopening in March, the platform expects a higher boost in demand for apparel – especially in smart casuals and women’s ethnic wear,” it added.

The Bengaluru-based company Trell launched its social commerce model in 2020. The platform sells over 1,000 brands across categories and has a strong customer base is in metros, tier,1, 2, and 3 cities across India.