Published
Apr 25, 2023
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Trazenie showcases eco-friendly collection on the runway in Mumbai

Published
Apr 25, 2023

Eco-conscious womenswear brand Trazenie launched ‘The Shambhala Collection’ on the runway with a troop of dancers at Bombay Times Fashion Week. The bold collection featured a riot of colourful designs and whimsical drapes. 

Dancers showcasing Trazenie’s new collection on the runway - Trazenie


Trazenie’s new collection for spring/ summer 2023 is designed to celebrate whimsy, fantasy, and nostalgia, the brand announced in a press release on April 24. The collection’s exclusively choreographed dance performance was designed to highlight the joyous nature of the collection and show how its vibrant fabrics move.  
 
“I am thrilled to share the success of our runway showcase at the Bombay Times Fashion Week '23,” said the brand’s founder and designer Pruthvi in a press release. “It was a magical confluence of fashion and dance, with garments adorned in captivating prints that exuded vibrancy and movement. The designs are carefully curated to reflect the spirit of dance, evoking a sense of joy and energy that left everyone in awe. From flowing dresses to dynamic co-ords, each ensemble is a masterpiece of innovative designs and meticulous craftsmanship.”

The runway show was attended by a crowd of influencers including Pooja Mundra, Mansi Ugale, Sarang Patil, Ritvi Shah, Sai Godbole, Shaleen, and Sonal Agrawal among others. The brand’s target audience is young consumers and forging close links with influencers enables Trazenie to reach and connect with its key demographic. 
 
“We have adopted an unapologetic, more-is-more aesthetic and an affordable price meant to appeal to the under-20 customers,” said Pruthvi. “With a dedication to refining shape, texture, and details into a sense of empowered femininity by creating garments that allow women to feel confident and at ease.”
 
Bombay Times Fashion Week ran from April 21 to 23 at the St Regis in Mumbai. The fashion week is an initiative of the Times Group. 
 

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