TradeIndia launches new digital campaign to promote MSME sector

By

Maverick Martins

Published
Mar 20, 2023

Business-to-business online marketplace, TradeIndia has launched a digital campaign titled #PragatiKeRang to promote the micro, small & medium enterprises (MSME) sector.

With this campaign, the e-commerce major aims to inspire more MSMEs to adopt digital technology and help boost the country’s economy.

Commenting on the campaign, Sandip Chhettri, CEO of TradeIndia in a statement said, “At TradeIndia, we recognize the pivotal role that SMEs, legacy businesses, and MSMEs play in the Indian economy and how their contribution will enable India to achieve its vision of an empowered and inclusive economy. Through this campaign, we aim to encourage more businesses to become digitally independent and harness the power of technology to unlock their true potential.”

“We believe that with the right support and resources, these businesses can scale new heights and contribute significantly to India’s economic growth story,” he added.

The campaign is live across all social media handles of TradeIndia and will run throughout the month of March featuring different sectors within the MSME industry.