Toonz Retail fashion brand Wowmom eyes revenue of Rs 40 crore this fiscal
Toonz Retail apparel brand Wowmom has expanded its product portfolio and eyeing sales revenue of Rs 40 crore ($5.5 million) during the current fiscal year on the back of its product expansion.
The baby fashion brand will now offer a baby bath range, bedding range, travel products and mother utility products and accessories along with apparel. The apparel segment includes t-shirts, shirts, rompers, knit sets, top, skirts, party wear frocks and dresses amongst its selection.
Commenting on the product expansion, Sharad Venkta, MD & CEO of Wowmom, said: “India is one of the most attractive markets for the baby product industry. At Toonz, our aim is to address nearly 90 percent of the products of that basket. Business wise Wowmom has been steadily growing at the pace of 60 percent YOY with last year number being over Rs 20 crore. This year with major product portfolio expansion in general trade we are looking to double our turnover to Rs 40 crore.
“We are seeing tremendous growth in Tier II and III markets thus we have kept our core products pricing affordable without compromising on quality. This has built a great amount of trust amongst mothers and have seen repetitive purchases from them."
Wowmom was established in the year 2012 and currently has more than 300 SKUs in its brand portfolio. The newly launched Wowmom products will be available across Toonz Retail store and e-commerce platforms like Amazon, Flipkart, and Firstcry in India.
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