Toonz Retail partners with Green Gold for Chhota Bheem apparel

By

Maverick Martins

Published
Jun 25, 2018

Kids retail chain Toonz Retail has partnered with Green Gold Animation Pvt Ltd for selling apparel and merchandise of popular animation character Chhota Bheem across their retail chain.
 

The exclusive collection includes a range of Chhota Bheem, Super Bheem and Mighty Raju brands, made up of t-shirts, shorts, accessories and more.
 
With this partnership, Toonz will be the only offline platform apart from Green Gold to sell the merchandise and apparel of the popular character. The products will initially be sold in leading markets like Delhi, Bangalore, Kanpur, Jaipur, Jabalpur, Allahabad and Rohtak.

Commenting on this strategic tie-up with Green Gold Animation Pvt Ltd, Sharad Venkta, MD & CEO, Toonz Retail in a statement said, “We are very selective when it comes to character merchandising, Chhota Bheem by far has been the most favorite Indian character amongst kids. It has become the first Indian cartoon character to sell merchandise worth Rs 200 crore. We have seen that Chhota Bheem is recognized in Tier II and III markets, hence we decided to collaborate with Green Gold to sell exclusive Chhota Bheem apparels”.
 
Toonz Retail, Samir Jain, COO and Executive Director Green Gold added, “This association heralds the beginning of a delightful relationship to together strengthen our market presence. We look forward to bringing the best of merchandise, which will ensure that Chhota Bheem reaches far and wide into the potential markets."
 
Toonz Retail is a leading kid’s retail chain and has more than 100 outlets across 62 cities in India.