Tommy Hilfiger collaborates with actor Shahid Kapoor for new campaign
The actor will be seen endorsing the brand’s latest collection across electronic, print, and social media platforms.
Commenting on the collaboration, Shailesh Chaturvedi, managing director India at Tommy Hilfiger in a statement said, “Being one of the world's leading designer lifestyle brands, we are delighted to continue our collaboration with Shahid Kapoor. The new campaign builds on the brand's heritage of working with diverse pop culture icons that represent the brand's ideals. They both epitomize our values with their individual sense of style and rich talent. We look forward to launching a powerful Fall/Winter 2022 campaign with them.”
Shahid Kapoor added, “I’m thrilled to continue being part of the Tommy Hilfiger family. I love their watches and I’m particularly excited about their new fall/winter collection. Their watches have an aesthetic that is very close to the kind of style I find trendy.”
Arvind Fashions owns the marketing and distribution rights for Tommy Hilfiger in the Indian market. The brand entered the Indian market in 2006 and sells through retail outlets, e-commerce platforms across India.
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