Tom Ford names SVP brand image, communications and media

By

Jennifer Braun

Published
Sep 19, 2023

Tom Ford announced on Monday the appointment of Rebecca Mason as senior vice president, global brand image and Paolo Cigognini as SVP, global communications and media.

Mason joins Tom Ford from Condé Nast, where she spent more than 15 years. Most recently, she served as the vice president of global creative for Condé Nast commercial creative. 

In her new role at Tom Ford, Mason will oversee the brand image for all Tom Ford categories. Her primary mission is to ensure that the signature global luxury brand image and philosophy are consistently expressed through every touchpoint. 

“An exceptional brand steward, Rebecca brings a deep understanding of luxury brand storytelling. Her proven expertise will ensure that the brand image of Tom Ford continues to deliver visually arresting, bold concepts that elevate the iconic Tom Ford vision of modern luxury glamour,” said Guillaume Jesel, president and CEO of Tom Ford, who Mason will report to, with matrix reporting to Peter Hawkings, creative director, Tom Ford.

Meanwhile, Paolo Cigognini joins Tom Ford with a track record of two decades in global luxury marketing and communications. His prior roles include serving as chief marketing officer at Alexander McQueen, as well as holding leadership positions in marketing and communications at Bottega Veneta, Dolce & Gabbana, and Bulgari. 

In his role as SVP of global communications and media, Cigognini will oversee various critical aspects, including brand equity, strategic communications, paid, owned, and earned media, as well as talent and brand voice for all Tom Ford categories.

Cigognini will also report to Jesel with matrix reporting to Lelio Gavazza, CEO of Tom Ford fashion.

“Paolo is a world class, strategic communications leader with exceptional experience working with Creative Directors in fashion. He has deep expertise in driving luxury aspiration and elevating brand equity to deliver business results,” said Gavazza.