Tjori raises $700k in latest funding round, plans offline launch

By

Isabelle Crossley

Published
Aug 13, 2019

Fashion and crafts brand Tjori has raised $700,000 (Rs 4.655 crore) in its latest investment round, taking the firm's total funding from investors to over $1 million (Rs 6.65 crore).

The New Delhi-based business Tjori closed its latest funding round at $700,000 on August 11. It received backing from a group of investors in India and the Middle East, as reported by Indo-Asian News Service. 

The brand will use the funding to open its first brick-and-mortar store, and plans to open the store in New Delhi before the end of 2019, according to its statement. 

"Tjori''s online business is growing exponentially and the brand intends to level up by launching a physical retail store to allow touch-feel-try ability along with maintaining an online presence by the end of this year," said the brand’s statement.

Tjori was launched online in 2012 and retails from its dedicated e-commerce site as well as its Instagram Shop. The brand retails a range of womenswear such as kurtas, dresses, and tops as well as footwear, bags, accessories, jewellery, children’s wear, and home décor.