Titan's Zoya launches festive collection with designer Gauri Khan

By

Isabelle Crossley

Published
Sep 21, 2022

Zoya, a fine jewellery brand from Titan Company’s House of Tata, has joined forces with celebrity designer Gauri Khan to launch its latest collection, ‘Beyond – A Boundless Journey’. The festive collection launched at an event attended by Gauri Khan, Titan Company’s Jewellery Division CEO Ajoy Chawla, and Zoya’s head of business Amanpreet Ahluwalia, the brand announced on Facebook. 

“Beyond – A Boundless Journey,  is  Zoya’s most anticipated launch,” said Ajoy Chawla, the Gem and Jewellery Export Promotion Council reported on its website. “Zoya, with its eye on the world, has a soul rooted in India and its heritage. The grand tale of the Indus is both authentic and soul stirring, and so we thought, who better than Zoya, to translate that inspiration with outstanding finesse and without compromising modernity or style! Zoya continues its proud tradition of narrating unique feminine stories. This collection is a labour of love that we hope will immerse people in its magic of its timeless narrative as much as the exquisite artistry of each piece”
 
The collection features emeralds, blue sapphires, morganites, and diamonds and has a traditional meets modern aesthetic. The collection is designed to celebrate the, “glory of the Indus,” according to Zoya and draws on symbolism from nature as a metaphor for the feminine spirit. 

“Zoya has always impressed me with jewellery that is timeless, yet has a contemporary expression,” said Gauri Khan. “With Beyond - A Boundless Journey, the atelier presents a magnificent collection with artistic pieces that are worthy of a connoisseur’s collection and a narrative that will charm every heart.”