Titan’s perfume brand Skinn expands portfolio with launch of Escapade
Titan Ltd’s perfume brand Skinn has expanded its product portfolio with the launch of a new range of perfumes for men, ‘Escapade’.
Skinn Escapade has been launched in three variants -- Country Road, Forest Rouge and Mediterranean Grove -- which have been priced at Rs 2,395 ($32).
The latest Escapade from Skinn by Titan is available at the brand’s website, World of Titan stores and other leading retail stores across the country along with several e-commerce portals.
“With Skinn Escapade we present a collection that celebrates a state of mind that always looks at life as a collection of action-packed moments, memorable experiences and exciting stories,” said Kanwalpreet Walia, marketing head accessories division at Titan, said on the Escapade launch.
Skinn by Titan expects to more than double its market share by 2022 to 2023 with a projected turnover of Rs 500 crore.
Titan first entered the Indian fragrance market in 2013. It currently makes up 9 percent of the market share for fragrances and expects substantial growth in the coming three years.
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