Titan's CaratLane opens first store in Srinagar

By

Isabelle Crossley

Published
Jul 7, 2022

Titan's jewellery brand CaratLane has opened its first brick-and-mortar store in Srinagar, Kashmir with over 1,000 jewellery designs on display for the city’s shoppers. The brand’s store total in North India is now 42. 

“We are very happy to launch our first store in Srinagar,” said CaratLane’s founder and CEO Mithun Sacheti at the opening, Kashmir Rising News reported. “It has always been our endeavour to make beautiful jewellery accessible to more and more customers. We also want to offer a seamless omni-channel experience to the customer by ensuring that they can browse designs online and then get a feel of the jewellery at the new store in Srinagar.”

The new store houses CaratLane’s wide selection of contemporary style gold and diamond jewellery. New collection ‘Borla’ features in-store along with the brand’s seasonless ‘Butterfly line among others. The brand aims to retail modern style fine jewellery at affordable prices. 

“CaratLane is renowned for its unparalleled designs and world-class shopping experience,” said CaratLane’s senior vice-president Atul Sinha. “Our first store in Srinagar marks an important milestone for us. With all the love that we have been receiving, CaratLane is well-poised to become the city’s ultimate jewellery destination.”