Titan’s Fastrack names Ananya Panday brand ambassador for its perfumes

By

Maverick Martins

Published
Dec 15, 2019

Titan Company, India’s leading consumer business has named Bollywood actress Ananya Panday as the brand ambassador of Fastrack’s newly launched perfumes range.
 

Fastrack’s perfume collection consists of seven different perfumes – Trance, Beat and Pulse, each for men and women and a signature unisex offering, Solo. The company is mainly targeting millennials to drive the growth of this segment.
 
Fastrack is confident that the Gen Z star Ananya Panday will help it connect with its target audience.

Commenting on the appointment, S Ravi Kant, CEO, Titan Company Limited, in a statement said: “To strengthen the connect with our target audience, we wanted to associate with a persona that appeals to the youth of this country and actor Ananya Panday is a seamless fit. She is a true youth icon and connects very closely with Fastrack’s personality which is trendy, edgy, youthful and vibrant.”
 
Talking about her association with the brand, Ananya Panday added: “I am thrilled to be the face of one of the most stylish brands from the house of Titan Company. I believe fragrances are an important aspect of our everyday grooming and are also a personality identifier. Fastrack has a diverse range of perfumes that compliments your personality and allows you to be your true self.”
 
Fastrack was launched in 1998 and retails across the country through 173 exclusive stores in over 79 cities, as well as authorized multi-brand outlets and online.