Titan Raga names Alia Bhatt as brand ambassador

By

Maverick Martins

Published
May 30, 2022

Titan Raga has named Bollywood actor Alia Bhatt as its brand ambassador. The brand will launch a campaign titled ‘Boldy Beautiful’ featuring the actor across platforms.

With this association, Titan Raga aims to widen its reach among the millennials and expects the popularity of the actor to drive sales across the country.

Commenting on the association, Sirish Chandrashekar, marketing head at Titan in a statement said, “We are delighted to have Alia Bhatt on board as Titan Raga's brand ambassador. Titan Raga symbolises expressiveness. Be it through product design or through advertising, the brand always expresses a definitive point of view that resonates with the contemporary young woman. Alia, being bold and expressive herself, is an ideal choice to amplify the brand's narrative.”

On associating with Titan Raga, Alia Bhatt added, “I am absolutely thrilled about associating with Titan Raga and look forward to working with this iconic brand. Titan Raga has always expressed a woman's point of view in an interesting manner. The new campaign seeds in a deeper connect through designs that are beautifully expressive and contemporary. I hope to inspire authentic and bold stories of young Indian women with Titan Raga.”

Titan Raga is the watch brand from Titan Company Ltd and sells through its exclusive brand outlets, website, and e-commerce platforms.