Mar 8, 2021
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Titan partners with SBI’s Yono to launch fitness band

Mar 8, 2021

Titan Ltd-owned youth accessories brand Fastrack has partnered with the country’s largest public-sector bank Yono-State Bank of India (SBI) to launch a smart fitness band.

Titan's Fastrack brand partners with SBI’s Yono to launch fitness band - Fastrack

With this partnership, Fastrack has strengthened its wearables and fitness category. The smart fitness band will have a digital payment component and be launched under Fastrack’s sub-brand Reflex. The collaborative band is expected to be launched in May.
“Covid-19 has accelerated the trend of digital payment. Youth has always been an early adopter of cashless payment. Yono has a lot of traction with the youth. A chip embedded in the smart band will be linked to one’s SBI account to make cashless payments by flashing the band in front of POS machines,” in a statement said Suparna Mitra CEO - watches and wearables at Titan Company Ltd.

“We are looking at explosive growth in the wearables category. It will be a sizeable part of our business in the next 2-3 years. In watches, we are the market leaders with 50% market share. Wearables is the new emerging category,” Mitra added.

Launched in 1998, Fastrack currently has 170 stores in the country and sells online with a strong presence in affordable watches, sunglasses, bags, belts, and wallets segments.

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