Published
Feb 3, 2020
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Titan Ltd partners with KVIC to launch ‘Khadi Collection’

Published
Feb 3, 2020

​Titan Company Ltd has collaborated with Khadi and Village Industries Commission (KVIC) for the launch of an exclusive ‘Khadi Collection’, a set of two watches crafted in authentic Khadi.
 

Titan Ltd partners with KVIC to launch ‘Khadi Collection’ - KVIC


The Khadi collection was launched to pay tribute to Mahatma Gandhi on his 72-death anniversary. Titan for the first time has used a non-horological material like Khadi on the dial and strap of the watches for this collection.
 
Commenting on the launch, Ravi Kant, chief executive officer of watches & wearables at Titan Company Limited, in a statement said, “Khadi is revered in India and worldwide due to its uniqueness of being handspun, handwoven and is truly a sustainable fabric. To commemorate the 150th birth anniversary of Mahatma Gandhi, we are happy to launch this special edition Khadi collection in collaborations with KVIC.”

Talking about the association, Vinai Kumar Saxena chairman of KVIC added, “We at KVIC are happy to collaborate with Titan. Khadi is one of the most eco-friendly materials with zero carbon footprints and requires least water consumption. Together with Titan, we have created beautiful contemporary timepieces that are truly special for the generations to keep by using authentic Khadi.”
 
The limited-edition collection of 1,000 watches has been priced at Rs 5,000 ($70) apiece and will retail only on e-commerce platforms.

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