Titan Ltd launches Traq brand to strengthen wearables segment
India's largest watchmaker Titan Ltd has strengthened its brand portfolio in the wearable segment, with the addition of its new smart fitness gear brand Traq.
Traq brand has been developed entirely by Titan’s in-house team at the design studio in Bangalore. It is currently available under three variants - Traq Lite, Traq Triathlon, and Traq Cardio.
Commenting on the Traq launch, Suparna Mitra, CEO of the watches division at Titan Company Limited, in a statement said: "An increasing number of Indians are taking up sports like running, cycling and swimming aiming for a healthy and active lifestyle. The pandemic has accentuated this trend creating demand for dedicated gear for tracking performance in these sports. While there are many sports accessories brand, there are very limited players who offer products to track the performance in various sports. So, we are very excited to launch a new brand of performance gear catering to this growing need."
Somprabh Singh, business head of wearables at Titan, added: “Over the years, our team has worked tirelessly alongside designers, engineers, developers, and users to build a performance gear that will unravel a new era of smart fitness gear in India. Traq by Titan is a step towards bringing performance gear for the wrists of those who are ready to outperform despite the odds."
Traq has been priced at Rs 3,999 ($55) onwards and will be available at Titan’s retail outlets across India and various e-commerce platforms.
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