Titan Ltd enters lifestyle category with the launch of ‘IRTH’ bags

By

Maverick Martins

Published
Oct 21, 2022

Titan Ltd has strengthened its brand portfolio by entering the lifestyle category with the launch of its latest women’s handbag brand ‘IRTH’.

Titan sees huge market potential in this segment and banking on its large customer base of women coupled with affordable pricing to make inroads in this segment.

Commenting on the launch, CK Venkataraman, managing director of Titan Company Limited in a statement said, “Titan has continuously pushed the boundaries to offer elevating experiences with our products. We saw a huge potential in the women’s bags category and are delighted to explore the opportunity with the launch of IRTH. The brand IRTH represents the values and trust of Titan and our understanding of the women consumer and their evolving needs. We are proud to present a brand that is centred on design and functionality.”

Manish Gupta, CEO of Titan added, “IRTH intends to create long meaningful relationships with its consumers, making their purchase process exciting and special. Suggestive of the brand’s name, IRTH symbolises the care and attention applied to the product design and exemplifies the sense of wonder and emotion inherent in the brand.”

IRTH has a product portfolio ranging from workbags, tall totes, shoulder bags, handhelds, slings, cross body, clutches, and wallets. The brand will be available at Titan stores, website, and multi-brand e-commerce platforms.