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Published
Sep 25, 2019
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Tissot partners with Myntra to sell its watches online

Published
Sep 25, 2019

Fashion e-commerce platform Myntra has entered into a strategic partnership with Swiss traditional watchmaker Tissot to sell the latter’s watches online.
 

Tissot partners with Myntra to sell its watches online - Myntra


With this partnership, Tissot will now sell its popular watch collections like Touch, T-Sport, T-Lady, T-Classic, Heritage, T-Gold, and others on Myntra. It is hoping for strong sales on the platform especially during the festive season sale events.
 
Commenting on the partnership, Amar Nagaram head at Myntra Jabong in a statement said, “Known for their quality, craftsmanship, and elegance, Swiss-made watches have a large fan-following in India and are a favourite among our shoppers. Watches are a fast-growing category for us and we are excited to launch Tissot on our platform today.”

François Thiebaud, Tissot president added, “Tissot is the leader in the traditional Swiss watch industry, exporting more than 4 million watches every year. This unique partnership with Myntra is the first of its kind in India. I am confident Indian consumers will enjoy the opportunity to experience our latest collections and shop authentic Tissot products on the Myntra platform.”    
 
Tissot is endorsed in India by actor Deepika Padukone and cricketer Virat Kohli. Last year, Tissot had launched an exclusive line of watches with Indian cricketer Virat Kohli which was well received in the Indian market.

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