Timex partners with IPL team Gujarat Titans

By

Maverick Martins

Published
Mar 30, 2023

Watchmaker Timex Group India has partnered with cricket club Gujarat Lions for the upcoming edition of the Tata Indian Premier League (IPL).

Through this partnership, Timex aims to strengthen its customer base among the Gen Z and millennials across the country.

Timex expects the popularity of IPL in India to widen its visibility and tap new markets with growth. As associate partner, the Timex branding shall be visible on the leading trouser of the Gujarat Titans.

Commenting on the partnership, Deepak Chhabra, managing director at Timex Group India in a statement said, “We are exhilarated to be associated with the Gujarat Titans for the upcoming Tata IPL season. Cricket is more than just a sport in India, it's a passion that unites the entire country. We believe that our association with the Gujarat Titans will help us connect with our customers and fans on a deeper level; the widespread love for the Tata IPL shall further enable us to reach out to a wider consumer base as well.”

Arvinder Singh, chief operating officer at Gujarat Titans added, “A legacy brand that has produced quality watches over the years, Timex continue to set high standards. Gujarat Titans are proud to sign a partnership with an iconic brand, which reflects similar values. We welcome them on this journey and look forward to a great partnership.”

Timex India retails from its dedicated e-commerce store and has a retail presence on a number of multi-brand e-commerce platforms.