Timex launches its first fashion fitness band in India

By

Isabelle Crossley

Published
Nov 12, 2020

Watch brand Timex launched its first fashion-focused fitness band in India on November 10, as the brand expands from the budget segment of the fitness band market into the bridge-to-luxury segment.

Timex’s new fitness watch line, which features models for both men and women, launched on Tuesday and features activity tracking, music control, heart rate monitor, and notification alerts. The line, available in rose gold and black, shows Timex’s focus towards the fashion segment.
 
“We are thrilled to announce the launch of our first-ever fitness band in India,” said Timex Group’s head of marketing and e-commerce, Ajay Dhyani, India Today reported.

“At Timex, we always strive to bring cutting edge technology to our customers at a relatively affordable price. This fitness band is the latest example where we are pushing the boundaries of innovation and providing Indian consumers the opportunity to own high-quality band which they can wear anytime- whether it is a formal get-together, a business meeting, or any outdoor activity.”
 
The watch comes with both a mesh stainless steel bracelet-style band and a silicone strap. The line launched on Timex’s dedicated e-commerce store and in select Timex retail outlets. Watches from the collection retail from Rs 4,495 ($60.36).