Timex India launches new brand TMX, signs Suresh Raina as brand ambassador
Timex India has launched its new brand,TMX, and signed Indian cricketer Suresh Raina as its brand ambassador as it looks to expand its footprint in tier 2, 3 cities of India.
The new TMX watch will be positioned as an affordable gifting option for consumers and is currently available in some states across India.
With Suresh Raina on board, Timex aims to expand its reach across the country and is banking on the popularity of the cricketer to boost sales of its newly launched brand TMX.
Commenting on the launch of TMX, Ajay Dhyani, head marketing at Timex India in a statement said: “We have received an overwhelming response from our consumers and fans for our products over the years. Our aim with the TMX brand is to give the consumers a stunning and reliable watch, suitable for every occasion and especially during the wedding season.
“We are extremely excited to have Indian cricketer Suresh Raina on-board as our brand ambassador. Timex Group is focused to deliver products with precision and craftsmanship and working with Suresh Raina we see that these ideologies are reflected in him as well, in his commitment & performance,” he added.
Timex is currently focusing on retail expansion and distribution network and will also be investing heavily on marketing to boost sales in the Indian market during the current financial year.
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