Timex India signs licensing deal with Benetton for watches

By

Maverick Martins

Published
Apr 14, 2021

Timex India has entered into a licensing agreement with fashion brand Benetton India for the design, manufacture and distribution of Benetton watches in the Indian market.
 

With its association with Timex, Benetton will expand its product portfolio by entering the lucrative watches segment.
 
Timex and Benetton expect this exclusive partnership to help them deepen their footprint and reach in the country.

Commenting on the partnership, Sundeep Chugh, managing director at Benetton India, in a statement said: “We hold a robust footprint in apparel and accessories category in the country and this partnership will mark our foray into watches, strengthening our presence towards two of the fastest-growing consumer segments; youth and kids. We are confident of creating a disruptive product range through this collaboration, further elevating our positioning as a lifestyle brand.”
 
Sharmila Sahai, managing director at Timex India, added: “The company with this partnership aims to strengthen its fashion-forward customer base and widen our product assortments. This partnership will help us increase preference amongst the youth segment across important markets - metros and tier 1, 2 cities.”
 
Products from this partnership are expected to be launched in the second quarter of the current financial year.