Tilfi takes offline route with its first brick-and-mortar store
Ethnic wear brand Tilfi has taken the offline route for growth in the Indian market with the launch of its first brick-and-mortar store in its hometown of Banaras.
The store has been designed by Aditi Sharma of Design Studio and spreads across 2500 square feet at Rathyatra, Varanasi.
Commenting on the store opening, Aditi Chand, co-founder and CEO at Tilfi, in a statement said: “As a brand firmly rooted in Banaras, it was unimaginable for us to launch our first physical touchpoint anywhere else in the world other than Banaras. We have put together our new store with a lot of love and have created a space that promises to provide an immersive experience with a touch of the heritage and artistry of Banaras along with a taste of exquisite hand-woven art.”
Born in Banaras, India in 2016, Tilfi sells Banarasi handloom saris, dupattas, and lehengas. The brand weaves in pure silk, cotton, koras, georgettes, and more. Tilfi has a strong online presence and delivers across the country through its e-commerce website.
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