Tiger Shroff’s activewear brand ‘Prowl’ launches in India
Bollywood actor Tiger Shroff has launched his own active clothing and accessories brand Prowl in the Indian market on Monday at an event in Mumbai. The actor has collaborated with Indian firm Mojostar for Prowl.
The Prowl brand is targeted at the youth market and will feature clothing and accessories priced in the range of Rs 1000 to Rs 3000 (approx $15 to $45).
The range, which includes t-shirts, tanks, shorts, sweatshirts, joggers, track-pants and compression wear, will be exclusively available for purchase at the brand's website and on Amazon Fashion.
"Fitness, fluidity, and fashion are the three mantras I live by, and I feel that the Prowl collection delivers on all three counts. The brand is tailor-made for the evolving requirements of today's young, physically-active Indians who want to be fit and fashionable at the same time," Tiger said in a statement.
"Jiggy George, Managing Director of Mojostar, added: "Prowl was designed with one goal in mind: to address the existing white space in the Indian active-wear segment with differentiated products designed specifically for today's young, physically-active generation."
Mojostar was formed in August last year when Kwan Entertainment and Dream Theatre decided to join hands to get into the celebrity brands business in India to cash in on the large, profitable fashion market.
To launch its private labels with celebrities like Tiger Shroff, the company is believed to have raised around Rs 64 crore (approx $10 million) in Series A funding.
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