TIGC signs Suryakumar Yadav as brand ambassador

By

Maverick Martins

Published
Mar 1, 2023

Direct-to-consumer men’s fashion brand TIGC (The Indian Garage Co) has signed cricketer Suryakumar Yadav as its brand ambassador.

Yadav will be seen endorsing the brand’s apparel lines, including oversized t-shirts, casual shirts, sweaters, shorts, hoodies, jackets, chinos, denim, and sweatshirts.

With this association, TIGC plans to leverage his popularity to increase brand visibility, drive engagement and establish itself as a top fashion choice among Indian youth through digital campaigns.

Commenting on the association, Anant Tanted, founder CEO of The Indian Garage Co in a statement said, “This is our maiden move to capture a piece of the digital-first fashion market in India. We are delighted to partner with Suryakumar Yadav as the brand ambassador of TIGC. He represents everything TIGC stands for: innovation, fearlessness, boldness, and creativity! We are looking forward to a significant association with him.”

Suryakumar Yadav added, "Fashion for me is a combination of style and comfort, and I am happy to be associated with a fashion brand like TIGC. Through this partnership, I hope to engage with my fans and share my sense of style.”

TIGC sells its products through its official website and online platforms like Ajio, Myntra, Flipkart, and Amazon.