The White Crow opens new concept store with ST Design in Ahmedabad
today Nov 29, 2019
The White Crow has launched its new concept store designed by interior design studio ST Design in Ahmedabad with a selection of Indian and international luxury brands.
ST Design has created a new look for concept store The White Crow, Inside Retail Asia reported. The 400-square-metre, two-storey store is designed to represent a “bird’s eye view of fashion,” according to the store’s Facebook and its design was inspired by the novel 'The Story of a White Blackbird' by Alfred de Musset.
The store’s shelves have been designed to represent skyscrapers and patterns on the floors were inspired by Ahmedabad’s tram tracks. The ceiling design was inspired by a map and the tables are designed to look like roundabouts.
The boutique retails a range of brands, both Indian and international, including Brooks Brothers, Kate Spade, Steve Madden, Scotch and Soda, Hugo Boss, Ferragamo, Gas, Jimmy Choo, and Michael Kors among others. In October, the store held an exclusive pop-up for Indian luxury brand Suket Dhir and the store celebrated its one year anniversary on November 24.
“The White Crow is a poetic experience that leads customers to find themselves and be inspired; this experience unfolds during the journey through the store and at each instant acts as a prelude of what is ahead,” the store’s founder Stefano Tordiglione told Inside Retail Asia about the space.
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