The WedLuxe Show to showcase bridal fashion in Mumbai
Fashion events organiser Araaz Shows will hold bridal shopping fair ‘The WedLuxe Show’ on July 10 at the Hotel Worli’s Four Seasons in Mumbai to bring together 30 womenswear, jewellery, and accessories brands.
On Saturday, a range of bridge-to-luxury bridal wear brands will present their latest collections for the upcoming wedding season at The WedLuxe Show, the event announced on Facebook. The shopping fair will be held in partnership with Indian actress and singer Padmini Kolhapure and will follow the necessary social distancing regulations.
After having to pause its events schedule due to the second wave of the Covid-19 pandemic and lockdowns across India, Araaz has restarted its events schedule. The backlog of weddings due to recent lockdowns is expected to create demand for bridal wear, despite the ongoing threat of coronavirus and the financial hardships caused by lockdowns.
The business also recently held the Indian Wedding Expo on July 4 at the JW Marriott Hotel in Juhu, Mumbai. The shopping fair featured 60 luxury and bridge-to-luxury brands including Ams Studio, Kavitta Sangghvi, Charlotte Britto, Jewelz by Anuradha, Padmasitaa, Archana Kochhar, Embellish by Bhakti Vora, Sanaa Couture, Jaiminis Jewellery Surat, and Lucknovi Kurties and Palazzo, among others.
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