The Ukkiyo Life launches e-commerce website
Fashion brand The Ukkiyo Life has gone online with the launch of its exclusive website and is banking on its sustainable clothing line to drive traffic on its e-commerce platform.
Ukkiyo, which means ‘urban lifestyle' in Japanese, expects strong sales on the back on its affordable pricing and will be offering shoppers a 10 percent discount on all merchandise as part of the launch campaign.
Commenting on the launch, Priyanka Jain, co-founder and lead designer, in a statement said: “The most common issue that I have found with international fast fashion brands is that the designs and patterns are pretty great, but the outfits sometimes don’t fit our conventional dressing styles. That’s the void we plan to fill in the ladies' wardrobes Also, dresses fitted with pockets give a lady the mobility she needs to manoeuvre freely throughout the day. That is my motivation and goal when it comes to my line of designing.”
The Ukkiyo Life brand claims that its products are manufactured from previously used materials to reduce carbon footprint.
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