The Souled Store to sell Liverpool Football Club apparel in India

By

Maverick Martins

Published
Feb 8, 2021

Online fashion retailer The Souled Store has partnered with Liverpool Football Club (LFC) to sell its licensed apparel in India.
 

With this collaboration, the retailer has entered the football merchandise segment and plans to strengthen its footprint with the football fan base in the country.
 
The Souled Store will retail LFC’s licensed apparel such as t-shirts, shorts, joggers, jackets, sweatshirts and socks through an omnichannel route including flagship website, app, offline stores, and marketplaces.

Commenting on the partnership, Vedang Patel, co-founder of The Souled Store, in a statement said: “This launch will help us cater to today’s millennials. Indian Liverpool fans will get authentic merchandise without having to wait weeks for the products to be delivered.”
 
Jiggy George, founder of Dream Theatre, the official licensing agent of LFC in India, added: “LFC has a wide base of followers in India and we are sure the fans will enjoy sporting these high-quality products.”
 
The Souled Store, which was launched in 2013, retails a range of licensed products including clothing, underwear, socks, shoes, and bags. The brand holds the India licence for a range of international franchises such as WWE, Disney, Warner Bros, and more.