The Souled Store partners with Chennai Super Kings to launch sustainable line

By

Maverick Martins

Published
Apr 26, 2021

Online fashion brand The Souled Store has partnered with Indian Premier League (IPL) team Chennai Super Kings to launch sustainable replica jerseys.
 

The brand claims that the newly designed Chennai Super Kings replica jersey has been created using approximately 15 plastic bottles and uses 90 percent less water than regular jerseys. 

“As a brand, we’ve always been conscious of our larger social responsibility, and how we need to continuously implement better, more sustainable practices. We’d specifically like to thank the entire Chennai Super Kings team for being as excited and passionate as we were to make this happen,” in a statement said Harsh Lal, co-founder and director of The Souled Store.

KS Viswanathan, CEO of Chennai Super Kings added: “This is the first time in 14 IPL seasons that we’ve redesigned our jersey, and we felt it would be nice to have every replica jersey made from recycled plastic. It’s important for all of us to do our bit to help reduce plastic waste and work towards a greener planet.”
 
The Souled Store, which was launched in 2013, retails a range of licensed products including clothing, underwear, socks, shoes, and bags. The brand holds the India license for a range of international franchises such as WWE, Disney, Warner Bros, and more.