The Souled Store expands retail presence with store in Mumbai

By

Maverick Martins

Published
Apr 29, 2022

The Souled Store has strengthened its retail presence with the launch of its new store at Infiniti Mall, Malad in Mumbai.

This is the brand’s fifth store in Mumbai. It had earlier opened stores in Colaba, Bandra, Lower Parel, and Thane.

The store will house casual wear from the brand including exclusive merchandise from partner brands such as Netflix, Marvel, Disney, Warner Bros., IPL, Viacom18, and more.

Commenting on the launch, Vedang Patel, co-founder of The Souled Store in a statement said, “We are thrilled to announce the launch of our latest store at Infiniti Mall in Malad, following the grand opening of our biggest store in India, in Bengaluru. Over the years, The Souled Store has carved a niche for itself in the pop-culture apparel space and with this launch, we aim to fortify The Souled Store’s leadership in the apparel industry.”

The Souled Store claims to have a customer base of over 3 million along with 150 plus licenses. The brand has plans to open 50 stores over the next 3 years.