The Souled Store collaborates with cricketer Ravindra Jadeja
The Souled Store, a casual wear brand, has collaborated with Indian cricketer Ravindra Jadeja to launch its new collection ‘Supima’.
The brand is banking on the popularity and fan base of the Indian cricketer to drive sales of its new launched collection.
Commenting on the collaboration, Ravindra Jadeja in a statement said, “I am extremely excited to be associated with The Souled Store. I personally find their collection fun and very unique. I am glad that I could be a part of the TSS family and support the homegrown brand in the best way I could.”
Harsh Lal, co-founder of The Souled Store added, “Ravindra Jadeja with his astounding performance, has carved a niche for himself in the cricketing game. It is his adaptability that resonates with The Souled Store’s identity. We believe that his huge fan following and our brand’s growing stature in the pop culture space will form a fantastic partnership.”
The Souled Store claims to be India’s largest online merchandising platform with licenses like Disney, Warner Bros, WWE, IPL, and Viacom18, among others, and currently has five offline stores. It plans to further strengthen its offline presence with the addition of new store over the next few months.
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