The Souled Store collaborates with cricketer Hardik Pandya
The Souled Store, a casual wear brand, has collaborated with Indian cricketer Hardik Pandya for a new streetwear collection.
With this association, the brand aims to tap the cricketer’s fan base across India and expects strong sales of this new collection during the upcoming edition of the Indian Premier League.
Commenting on the collaboration, Hardik Pandya in a statement said, “My personal style is very relaxed. Comfort comes first for me, and The Souled Store’s collections epitomize comfort, style and a whole lot more! I feel that they have something for every mood! Their streetwear range is so hip and fashionable! I am very pleased to partner with them for this stunning collaboration.”
Vedang Patel, co-founder of The Souled Store added, “Hardik Pandya is not only a renowned name in cricket but he is also a fashion icon in his own right. We feel that his impressive fan base, along with our brand's ever-growing prominence in the pop-culture space, will result in a winning partnership.”
The new collection will be available on the brand’s website and retail in Maharashtra.
The Souled Store claims to be India’s largest online merchandising platform with licenses like Disney, Warner Bros, WWE, IPL, and Viacom18, among others, and currently has five offline stores.
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