The Saree Sneakers expands fusion product line
Up-and-coming brand The Saree Sneakers, launched under the aegis of design label Origgo, is continuing to expand its fusion-style product offering, pioneering sneakers paired with occasion wear.
The Saree Sneakers, recently launched by Kolkata- based designer Shruti Kasat, is making a name for itself by offering sneakers embellished with traditional Indian embroidery techniques. The sneakers are designed to be worn with occasion wear such as lehengas and sarees, according to the brand’s Facebook page.
“We plan to explore more in the fields of footwear and accessories,” Kasat told Elle India. “We have many new ideas that interest us in this zone and we are working towards exploring that. Redefining stereotypes is what we like to do best.”
The brand has also launched a custom service, which enables brides to have sneakers created to match their wedding look, made using the same textiles. The brand also offers the addition of wedding hashtags, initials, and wedding dates as embellishments on the trainers.
“Being a mother to a toddler I was to attend a family wedding and had no intentions of wearing heels,” said Kasat about how she launched the brand.
“I needed my comfort and style. In my failed attempts to find sneakers that I could wear with my ghagra and saree, the idea for The Saree Sneakers was born. When I made the first pair and wore it for a wedding, it was an instant hit and the rest is history.”
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