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Published
Jan 30, 2018
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The Rand Show presents the Experience India luxury retail expo in South Africa

Published
Jan 30, 2018

The Rand Show 2018 in Johannesburg, South Africa, will showcase Indian fashion as part of their Experience India section and the event will run from March 30 to April 8.

The Experience India luxury retail expo will take place as part of the Rand Show - The Rand Show


As part of the large scale retail trade show in Johannesburg, the Rand Show, an “Indian retail experience” will be put on for South African shoppers featuring fashion brands among others. The Indian retail experience is scheduled to take place from Friday March 30 to Sunday April 8, 2018 at the Johannesburg Expo Centre.

“Thanks to the unprecedented level of glam, glitz and craftsmanship synonymous with Indian lifestyle products, India is one of the world’s most desirable markets for luxury goods,” said Craig Newman, the CEO of Johannesburg Expo Centre (JEC) and official spokesperson for the Rand Show. “As such the Experience India will bring together a variety of the latest and hottest products of high quality and modern design from India that will appeal to a wide majority of South Africa’s growing number of elite and discerning consumers.”

An array of brands covering 40 segments of the market will have stalls at the event and beauty, fashion, and jewellery comprise several of the main categories. This presents an opportunity for Indian luxury brands to expand into South Africa, an emerging luxury market.
The Rand Show’s Experience India Coordinator, Anuradha Dasi, said about the event: "Experience India will be an exciting addition to the Rand Show 2018, showcasing the vibrant, colourful cultural splendour of the Indian subcontinent. Conceived as part of the Rand Show repositioning strategy, the exciting new addition will invigorate the event and attract a new, influential niche market.” 

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