The Pink Closet to hold weekend fashion fair in Gandhidham
The Pink Closet aims to bring together occasion wear and bridal brands from across the country from June 25 to 26 to give the area’s shoppers the chance to discover new labels and give brands a chance to break into a non-metro market.
The event will take place at the Rann Hotel Raddison in Gandhidham in Kutch, Gujarat and will also feature a selection of refreshments and desserts, the event organisers announced on Facebook. The business-to-customer event will feature product categories including ethnic wear, western casual wear, jewellery, footwear, skincare goods, children’s wear, home décor, handbags, accessories, and gift items among others.
“The most awaited exhibition of the town is here, Gandhidham’s first premium shopping exhibition with finest brands to shop from,” announced the event organisers on Facebook. “Showcasing designers from all across India. Come experience a shopping experience like never before.”
Participating brands will include Silks, Dos, Terra Living, Brillare, D&Y Designs, Feather, Naimee Shah, and Saugaat among others.
The aim of the fair is to bring premium and mid-range brands to Gandhidham to offer the area’s shoppers an up-market retail experience. There is growing consumer demand for branded clothing in non-metro areas and many brands are looking to tap into this growth opportunity.
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