The Pant Project signs cricketer Rishabh Pant as its brand ambassador
The Pant Project, a customized e-tailor brand, has signed cricketer Rishabh Pant as its brand ambassador. With this association, the Pant project will feature Pant as the face of its latest collection.
The Pant Project is looking to make deeper inroads in the custom wear market in India and banking on Pant’s popularity to drive sales across the country.
Talking about the association, Dhruv Toshniwal, founder and CEO of The Pant Project, in a statement said: “We decided to sign Rishabh Pant as the brand ambassador for The Pant Project for obvious reasons. Not only does he share a name with the brand, but his personality is also a perfect fit for our custom-made pant brand.”
Rishabh Pant added: “I am excited to be the new face of The Pant Project. As a professional cricketer and someone who is in the public eye, The Pant Project’s new collection helps me move around comfortably while looking dapper at the same time. I love that it is a homegrown brand and I am honoured to have the PanT20 collection named after myself.”
The Pant Project was launched in India in October 2020 during Covid and offers a full-service e-tailor solution for custom-made pants for men across India.
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