The Pant Project sees 30 percent rise in sales, sells over 10,000 pants in first year
The Pant Project, a customized e-tailor brand, witnessed a 30 percent rise in sales growth month-on-month selling over 10,000 pants in its first year across the country.
The brand sees huge potential for growth in the coming years and eyeing 1 million customers over the next three years with a target revenue of Rs 100 crore ($13.2 million).
The Pant Project plans to strengthen its online presence coupled with the opening of physical stores and pop-up shops to achieve its targets.
Commenting on the growth and expansion plans, founder and CEO, Dhruv Toshnniwal, in a statement said: “The past one year has been an exciting journey for us. The response to our custom-made pants has been phenomenal and we aim to expand our current product offering and introduce a line of women’s wear.”
“We want to be known as India’s #1 D2C clothing brand, proudly serving and to have changed the face of direct-to-consumer retail and a new impetus to the tailoring industry by digitising the entire experience,” he added.
The Pant Project was launched in India in October 2020 during the Covid-19 pandemic and currently offers a full-service e-tailor solution for custom-made pants for men across India.
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