The Pant Project partners with designer Guido Bertagnolio

By

Isabelle Crossley

Published
Feb 23, 2023

Clothing brand The Pant Project has partnered with designer Guido Bertagnolio to launch a limited edition line ofworkwear pants for men. Designed to mix luxury with durability, the collaborative line has gone live on The Pant Project’s e-commerce store. 

“I have picked core colours for my collection, which are a must-have in an Indian man's wardrobe but in luxurious, unique shades that can be worn year-round to make you more fashionable than everybody else,” said designer Bertagnolio in a press release on February 23. “For The Pant Project, I eyed to bring the finest colours loved by Indian men. The new range is made using fine wool and a blend of polyester to avoid shrinkage and ensure durability. I have tried to make the best pants for the Indian market.”

Bertagnolio, who has over 60 years experience in fashion, has worked for international luxury brands including Armani, Dolce & Gabbana, Loro Piana, and Cerruti. For his collection for The Pant Project, Bertagnolio aims to help Indian men feel and look their best every day, according to the designer himself. 

“It’s truly an honour to have Guido as the design expert at The Pant Project, as we keep inching closer to our dream of transforming the men’s fashion industry in India,” said The Pant Project’s CEO Dhruv Toshniwal in a press release. “Under Guido’s guidance, we have pushed the boundaries of what’s possible in luxury workwear and are proud to unveil this limited-edition collection for our customers.”