The Pant Project expands portfolio with launch of denims

By

Maverick Martins

Published
Dec 14, 2022

India’s leading e-tailor for custom-made men’s bottoms ‘The Pant Project’ has diversified its portfolio with its foray into the customised denims segment.

With this launch, the fashion brand now caters to all segments with its formals, chinos, and denim categories.

The Pant Project will offer its custom-made jeans at a starting price of Rs 3490 ($40) and banking on its affordable pricing to boost sales of its newly launched collection.

Commenting on the launch, Dhruv Toshniwal, founder of The Pant Project in a statement said, “Followed by the massive success of our custom-fit pants, we are excited to have launched a new collection of classic jeans. Available on The Pant Project website, in black and blue, our jeans are the highest quality breathable, stretchable, and durable denim that you can buy.”

The Pant Project was launched in India in October 2020 during the Covid-19 pandemic and currently offers a full-service e-tailor solution for custom-made pants for men across India.

The brand sees huge potential for growth in the coming years and eyeing 1 million customers over the next two years with a target revenue of Rs 100 crore.