The New Shop names Rajkummar Rao as brand ambassador

By

Maverick Martins

Published
Jan 30, 2023

Convenience retail store chain ‘The New Shop’ has signed actor Rajkummar Rao as the brand ambassador to widen its reach in the Indian market.

The brand will soon be launching a campaign featuring the actor across various digital and print platforms such as social media to connect with consumers across the country.

The New Shop claims to have grown rapidly since its inception and intends to create around 10,000 independent stores by 2030.

Commenting on the association with the actor, Aastha Almast, co-founder head of business at The New Shop in a statement said, “We believe that now is the right time to bring on board a brand ambassador and strengthen our brand-building initiatives. We are honoured to be associated with a celebrity that personifies the entrepreneurial spirit of taking risks and overcoming obstacles with courage and determination.”

Rajkummar Rao added, “I am thrilled to be partnering with The New Shop, a youthful and energetic brand exhibiting rapid growth. By encouraging our nation’s workforce to become future entrepreneurs, the brand is on a mission to strengthen the entrepreneurial ecosystem. I am excited to be a part of the brand's journey and look forward to contributing to its success in all ways possible.”

The New Shop claims to have expanded to over 100 stores with 70 plus franchised stores over the last 18 months and earned an annual recurring revenue (ARR) of Rs 100 crore ($12.3 million) in the last financial year.