The NellyRodi agency sets up Digital Insight department

By

Jean-Paul Leroy

Published
Mar 5, 2015

The trend-forecasting agency NellyRodi has announced the creation of a Digital Insight division. The creative inspiration platform NellyRodiLab, which was launched six months ago, has been integrated into the division.

Alexandra Jubé, senior project manager in charge of nellyrodilab.com, will be responsible for the new division. In this capacity, she will report directly to Pierre-François Le Louët.  

In addition to continuing to oversee this platform, Jubé will also be responsible for developing new research and new tools cutting across the agency’s fashion, beauty and lifestyle departments.

She will also be tasked with coordinating the discussion regarding megatrends and insights employed in consulting, trend reports and on nellyrodilab.com. 

Finally, she will oversee the relationship between NellyRodi and the crowd sourced innovation sight soonsoonsoon.com, of which NellyRodi which is a major shareholder. 

The agency, which is headed by Pierre-François Le Louët, maintains that nearly 200 international companies have subscribed to NellyRodiLab, particularly in the luxury sector.