The Moms Co raises Rs 35 crore from DSG, Saama Capital

By

Maverick Martins

Published
Dec 10, 2019

Consumer goods start-up The Moms Co, which sells mother and baby care products, has raised $5 million (Rs 35 crore) from its existing investors DSG Consumer Partners and Saama Capital.
 

The Delhi-based company will utilise the funds to expand its offline presence, product portfolio and invest in technology. The Moms Co expects to generate revenue of Rs 100 crore by 2021 on the back of this expansion.
 
Commenting on the investment, Shahdadpuri, managing director at DSG Consumer Partners, said, “Over the last two years since we first partnered Malika, The Moms Co has quickly become India’s leading toxin-free mother and baby personal care brand and recognised as a product innovator,”, said.

Ash Lilani, managing partner of Saama Capital, added, “We are strong believers in The Moms Co philosophy of having a deep focus on moms, babies, and children care by delivering the highest quality products with the best, natural, non-toxic ingredients.”
 
The Moms Co sells natural products across categories, including face care and hair care, among others. It claims to have a customer base of more than 500,000 in 10,000 pin codes across the country.
 
Malika Sadani CEO at The Moms Co said, “We have been in the space for the past two years, and with 25 solutions have seen exceptional revenue and brand growth. With the love of Moms and our strong supply and channel partners, we are committed to making The Moms Co. the largest natural and certified toxin-free solution provider for Moms and Babies from India.”
 
The Moms Co had earlier raised an undisclosed sum in angel funding in 2016, followed by a $1 million round led by DSG Consumer Partners and Saama Capital.